My Way - Lyrics & Reason Why

And now,

the end is near,

and so i've got to face the final curtain

My friends, I'll say it clear

and state my case of which I'm certain.

I've lived a life that's full of traveled each

and every highway.

And more, much more than this I did MY WAY.

Yes, regrets, I've had a few.

But then again too few to mention.

I did what I had to do,

and saw it though without exemption.

I planned each other's courses,

each careful footstep along the byway.

Yeah, and more, much more than this, I did MY WAY.

Yes, there were times, I'm sure you knew,

when I bit off, much more than I could chew.

But through it all, when ther was doubt, I ate it up and spit it out.

I faced it all and I stood tall, and I did MY WAY.

Oh, I've laughed and cried, had my fill, my share of losing.

And now, as tears subside, finded also adverts.

To think like the old lad. And may I say not in a shy way.

Oh no, no. No not me, I did MY WAY.

What is an ad? What has it got?

Without a claim, is not enough.

To say the things we truly feel.

Just the words you want to hear...

With those shows, I said it all,

and I did it MY WAY.

"My Way"
Nina Simone

La elección de esta canción no es casual ni tampoco la voz de la artista escogida. Nina Simone transmite fuerza y carácter en cada sílaba que entona o desentona; y no importa, porque lo hace a su manera, y esa es su seña de identidad.

"My way" y "Tantas Maneras" poseen un núcleo común, la identificación de un estilo. El mismo hecho de marcar un camino, do your way, es el que determina tu futuro y te distingue en el presente.

"Tantas Maneras, Comunica Como Quieras" no tiene por qué limitar su significado a un brand name y un claim, sino que se puede extrapolar a miles de situaciones. Debemos dejar que la personalidad se apropie de lo que nos rodea para proyectarlo así. Es comunicación. Todo es comunicación.

La última estrofa está adaptada y constituiría el fragmento musical a ser escogido como jingle principal si debiera ser acortado. Es una pena que Miss Simone no esté entre nosotros para reversionarla.